In addition to helping owners with the creation of their business, we also assist them with the day-to-day operations.
Some of the tasks we complete are business start-up, marketing strategy development, brand marketing, writing and editing copy, client development and deal closing.
Business development comprises of a number of tasks and processes generally aiming at developing and implementing growth opportunities inside and between organizations.
In today’s information age, characterized by accelerated innovation, success equals flexibility plus agility.
The first and most important challenge in outperforming competitors is to gain the information advantage which we offer via doing market research and market analysis.
Market Research: We use two methods when conducting market research which are:
- Quantitative Research Method
Quantitative research — including surveys and customer questionnaires — helps businesses to improve their products and services by enabling them to make informed decisions.
Furthermore, quantitative research is about asking people for their opinions in a structured way in order to produce hard facts and statistics to guide you.
To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.
What can quantitative research tell you?
- Is there a market for your products and services?
- What awareness is there of your product or service?
- How many people are interested in buying your product or service?
- What type of people are your best customers?
- What are their buying habits?
- How are the needs of your target market changing?
- Qualitative Research Method
Qualitative research –helps you to gain a more in-depth understanding around the “How” and “Why” in terms of human behaviour and decision making.
If you want to get inside your customers’ minds you need to do qualitative research.
Face-to-face interviews and focus groups can provide valuable insights into your products, your market and your customers
Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings.
This method asks many broad questions among a smaller but focused sample and collects word, picture and video data from participants.
We mainly use ethnographic research studies, in-depth interviews and focus group discussions to gain the insight based on themes and patterns exclusive to the group of participants.
What can qualitative research tell you?
- What customers or prospects think and feel about your product or service
- How customers choose between different products or suppliers; what motivates them
- How branding, design and packaging influence customers and in what way
- What sort of marketing messages have the most impact and what turns customers off completely
- How price affects their decision-making
- Whether there is demand for a new product or service
Comparison of quantitative and qualitative research approaches
|Seek to confirm hypotheses about
Instruments use more rigid style
of eliciting and categorizing
responses to questions
Use highly structured methods
such as questionnaires, surveys,
and structured observation
|Seek to explore phenomena
Instruments use more flexible,
iterative style of eliciting and
categorizing responses to questions
Use semi-structured methods such
as in-depth interviews, focus
groups, and participant observation
|Analytical objectives||To quantify variation
To predict causal relationships
To describe characteristics of a
|To describe variation
To describe and explain relationships
To describe individual experiences
To describe group norms
|Data format||Numerical (obtained by assigning
numerical values to responses)
|Textual (obtained from audiotapes,
videotapes, and field notes)
|Flexibility in study design||Study design is stable from
beginning to end
Participant responses do not
influence or determine how and
which questions researchers ask
Study design is subject to
statistical assumptions and
|Some aspects of the study are
flexible (for example, the addition,
exclusion, or wording of particular
Participant responses affect how
and which questions researchers
Study design is iterative, that is,
data collection and research
questions are adjusted according
to what is learned
Information required to create a proposal and quotation:
- Overview of industry, nature of proposed business, current competitors
- Have any previous market research been conducted for the company/brand?
- Background to market research needs
- Detailed understanding of market research needs:
- Key project objectives
- List of the key questions that need to be answered
- Detailed description/definition of target market
- Type of market research required: quantitative surveys (face-to-face, online, telephonic) or qualitative (e.g. focus groups, in-depth interviews at consumer’s home)
- Geographic coverage for research: national, specific provinces or cities
- Timing – when do you require the final results?
- Budget – Have you set aside a budget or do you have a ballpark expectation about how much you are willing to invest?