We help new business owners create their businesses.

In addition to helping owners with the creation of their business, we also assist them with the day-to-day operations.

Some of the tasks we complete are business start-up, marketing strategy development, brand marketing, writing and editing copy, client development and deal closing.

Business development comprises of a number of tasks and processes generally aiming at developing and implementing growth opportunities inside and between organizations.

In today’s information age, characterized by accelerated innovation, success equals flexibility plus agility.

The first and most important challenge in outperforming competitors is to gain the information advantage which we offer via doing market research and market analysis.

Market Research: We use two methods when conducting market research which are:

  1. Quantitative Research Method

Quantitative research — including surveys and customer questionnaires — helps businesses to improve their products and services by enabling them to make informed decisions.

Furthermore, quantitative research is about asking people for their opinions in a structured way in order to produce hard facts and statistics to guide you.

To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.

What can quantitative research tell you?

  • Is there a market for your products and services?
  • What awareness is there of your product or service?
  • How many people are interested in buying your product or service?
  • What type of people are your best customers?
  • What are their buying habits?
  • How are the needs of your target market changing?
  1. Qualitative Research Method


Qualitative research –helps you to gain a more in-depth understanding around the “How” and “Why” in terms of human behaviour and decision making.

If you want to get inside your customers’ minds you need to do qualitative research.

Face-to-face interviews and focus groups can provide valuable insights into your products, your market and your customers

Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings.

This method asks many broad questions among a smaller but focused sample and collects word, picture and video data from participants.

We mainly use ethnographic research studies, in-depth interviews and focus group discussions to gain the insight based on themes and patterns exclusive to the group of participants.


What can qualitative research tell you?

  • What customers or prospects think and feel about your product or service
  • How customers choose between different products or suppliers; what motivates them
  • How branding, design and packaging influence customers and in what way
  • What sort of marketing messages have the most impact and what turns customers off completely
  • How price affects their decision-making
  • Whether there is demand for a new product or service

Comparison of quantitative and qualitative research approaches

Quantitative Qualitative
General framework


  Seek to confirm hypotheses about


Instruments use more rigid style

of eliciting and categorizing

responses to questions

Use highly structured methods

such as questionnaires, surveys,

and structured observation

Seek to explore phenomena

Instruments use more flexible,

iterative style of eliciting and

categorizing responses to questions

Use semi-structured methods such

as in-depth interviews, focus

groups, and participant observation

Analytical objectives   To quantify variation

To predict causal relationships

To describe characteristics of a


To describe variation

To describe and explain relationships

To describe individual experiences

To describe group norms

Question format   Closed-ended Open-ended
Data format   Numerical (obtained by assigning

numerical values to responses)

Textual (obtained from audiotapes,

videotapes, and field notes)

Flexibility in study design   Study design is stable from

beginning to end

Participant responses do not

influence or determine how and

which questions researchers ask


Study design is subject to

statistical assumptions and


Some aspects of the study are

flexible (for example, the addition,

exclusion, or wording of particular

interview questions)

Participant responses affect how

and which questions researchers

ask next

Study design is iterative, that is,

data collection and research

questions are adjusted according

to what is learned


Information required to create a proposal and quotation:

  1. Overview of industry, nature of proposed business, current competitors
  2. Have any previous market research been conducted for the company/brand?
  3. Background to market research needs
  4. Detailed understanding of market research needs:
  5. Key project objectives
  6. List of the key questions that need to be answered
  7. Detailed description/definition of target market
  8. Type of market research required: quantitative surveys (face-to-face, online, telephonic) or qualitative (e.g. focus groups, in-depth interviews at consumer’s home)
  9. Geographic coverage for research: national, specific provinces or cities
  10. Timing – when do you require the final results?
  11. Budget – Have you set aside a budget or do you have a ballpark expectation about how much you are willing to invest?
Project Management: is the skills, tools and management process required to undertake a project successfully. We do acquire the knowledge, skills and experience to reduce the level of risk within a project and thereby enhance its likelihood of success.

We have various types of tools needed by our project managers and assistants, such as document templates, registers, planning software, modelling software, audit checklists and review forms to successfully plan, implement and execute your project. In addition, we also have various management techniques and processes required to monitor and control time, cost, quality and scope on your project.


We will successfully plan, implement and execute your project using the following steps of the Project Life cycle:


  1. Initiation Phase
  • The initiation phase is the first phase in the project and in this phase we will identify a business problem (or opportunity).
  • After identifying the business problem (or opportunity) we will create a business case which will provide various solution options.
  • We will also conduct a feasibility study to investigate the likelihood of each solution option addressing the business problem and then we will put forward a final recommended solution.


  1. Project Planning

Once we define the scope of the project, the project will enter the detailed planning phase. This involves the creation of a:

  • Project Plan (outlining the activities, tasks, dependencies and timeframes)
  • Resource Plan (listing the labour, equipment and materials costs)
  • Financial Plan (identifying the labour, equipment and material costs)
  • Quality Plan (providing quality targets, assurance and measure control)
  • Risk Plan (highlighting potential risks and action taken to mitigate them)
  • Acceptance Plan (listing the criteria to be meet to gain customer acceptance)
  • Communications Plan (listing the information needed to inform stakeholders)
  • Procurement Plan (identifying products to be sourced from external suppliers)




  1. Project Execution


This phase involves us executing each activity and task listed in the Project Plan.

While the activities and tasks are being executed, a serious of management processes are undertaken to monitor and control the deliverables being output by the project.

This includes the identification of changes, risks and issues, the review of deliverable quality and the measurement of each deliverable being produced against the acceptance criteria.

Once all deliverables have been produced and the customer has accepted the final solution, the project is ready for closure.


  1. Project Closure


Project closure involves us releasing the final deliverables to the customer, handing over project documentation, terminating supplier contracts, releasing project resources and communicating the closure of the project to all stakeholders.

The last remaining step is the undertaking of the Post Implementation Review to calculate the overall success of the project and list any lessons learnt for future projects.

In today’s demanding global economy, product success depends on a company’s ability to beat the competitors to market with products that capture customers’ imagination with stylish, yet appropriately functional content that performs as required; while being delivered at a price the market is willing to pay. In other words, the products must be able to satisfy customer requirements for:

  • Timing, Function, Performance, Style, and Price.

Delivering the right product to market is only half the battle that today’s product makers’ face. Best-in-class companies employ lean manufacturing and design for-manufacturing initiatives to optimize the product lifecycle’s downstream processes

Since these variables frequently change during the course of a product lifecycle, the innovation process must be able to account for change and easily accommodate its demands on a systematic and repeatable basis.


We help companies, enterprises or corporations to improve the performance of the current products/services or to develop new products that this companies, enterprises or corporations want to enter into the market.


We will create a New Product Development (NPD) roadmap to avoid development of a new product that will not be a success in a market and to minimize the costs.

A NDP Roadmap is a tool that can help companies and organizations to successfully develop new products or upgrade existing ones through a series of logical steps, starting from the process of idea generation and ending at the launch of the product into a market.


Our goal is to develop products working together as early in the product lifecycle as possible to: minimizing production cost, improving product quality, delivering more reliable products, providing easier to service products, driving “green” initiatives that facilitate a sustainable environment.



  1. Idea Screening and Evolution


Our aim in idea screening is to retain the successful ideas and eliminate the ideas which could be failures – which are much easier to write than to carry out in practice! If in doubt, keep the idea until more information is obtained.

We base Idea Screening on tacit knowledge of the individual and of the company, with little new explicit information sought in or outside the company.

But the aim in successive screenings is to build up the necessary information for the decisions to be made in a quantitative, objective way.


Product idea descriptions
These must be clear and concise. They include:

  • A clear description of the product
  • The use of the product
  • The target market segment
  • The relationship to the company’s present products
  • The relationship to competing products.


  1. Detailed Investigation


We do a comprehensive investigation about the product, and our investigation is carried using the following guidelines:

  • We investigate intellectual propertyissues and search patent
  • Who is the target market and who is the decision maker in the purchasing process?
  • What product features must the product incorporate?
  • What benefits will the product provide?
  • How will consumers react to the product?
  • How will the product be produced most cost effectively?
  • Prove feasibility through virtual computer aided rendering and rapid prototyping and;
  • What will it cost to produce it?


  1. Idea Development and Testing


Based on the feedback we get from the detailed investigation we carried out concerning the development of a new product we will use that information as a guideline to develop and test the idea.


We use the following components and measures when doing Idea Development and Testing

  • Idea Presentation: We describe the idea completely, using graphics, videos, audio, samples, or whatever best portrays the idea, associated attribute and benefit messages being tested.
  • Overall Idea Reaction Measurement:
  • Idea need / relative improvement over current method of doing things
  • Overall reaction to the idea (acceptability, desirability, interest)
  • Likelihood of purchase of idea


  • Detailed Idea Analysis Evaluation
  • Likes and dislikes of the idea
  • Attribute list evaluation
  • Awareness of competing products
  • Awareness of substitute and complementing products
  • Superiority over other existing products


  • Use Situation Evaluation
  • Likelihood of use in specified situations
  • Current use of similar / competing products
  • Frequency of product use


  • Value Analysis
  • Estimate product value
  • Estimate likely selling price based upon competition and customer feedback
  • Estimate sales volume based upon size of market
  • Preferred method of purchase
  • Estimate profitability and break-even point


  • Segmentation Analysis
  • Market segments most likely to use (order and prioritize)


  1. Market Launch


  • Technical Implementation
  • Commercialization
  • New Product Pricing
    • Impact of new product on the entire product portfolio
    • Value Analysis (internal and external)
    • Competition and alternative competitive technologies
    • Differing value segments (price, value and need)
    • Product Costs (fixed and variable)
    • Forecast of unit volumes, revenue, and profit
A business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals.

We create tailor- made business plans that outlines your business goals and will help you to achieve those goals.

If you’re embarking on a more significant endeavour that’s likely to consume a significant amount of time, money, and resources, then you need a tailor-made business plan which you will use as a compass to guide you to successfully operate your business.


We create excellent business plans which will help you with the following:

  • Focus strategy,
  • Manage milestones
  • Manage metrics
  • Assign and track responsibilities and performance
  • Manage money using projections for sales, costs, expenses, and cash
  • And managing plan vs. actual results every month.



Company Registration


Company Registration is the process of integration of a business entity to operate legally in Namibia.

We can help an aspiring or a well-established entrepreneur to legally register his/her business and to legally operate in Namibia.

Our Company Registration Package includes:

  • Company registration
  • Social security
  • Income tax
  • SME Certificate
  • PTY Registration
  • SSC Good standing
  • Finance good standing
  • SME
  • Affirmative Action Certificate
  • Company amendment
Information Technology Solutions
Products are designed with technology expertise gained globally and crafted using world class engineering infrastructure. With products that are a trademark of quality, we take pride in helping you build a responsible computing environment. Count on us to be there with you as a partner all through the lifecycle, with our enthusiasm and urge to grow.


Growing businesses are on the constant search for the latest IT products that can help them come up with an inclusive solution to drive home the competitive advantage. Asset productivity through implementation of integrated technology solutions help suit your domain specific needs.

Human Resource Solutions
Change is a constant in this competitive economy. And a talented workforce is the only competitive advantage that you can bet on.

Our Human Resource solutions provide comprehensive end-to-end activity management to your HR requirements, bridging gaps in your need for skilled workforce and the right people, with the right competencies.

Because we understand that people with the right competencies – Skill, Knowledge and Attitude – can make all the difference to your ambition of bringing in a positive change to your organization.

With our qualitative and personalized HR solutions, we enable you to reduce human resource related operating costs, allowing you to focus on your core activities.

Many companies count on us to acquire and retain the right talent.

Our HR Solutions include:

  • Organizational Restructuring
  • Job Evolution
  • Grading
  • Company Restructuring
  • Recruitment
Marketing & Sales
Marketing is essential to the existence of any company has done to build a brand identity, communicate changes in old products, or introduce new product/services to the customers.

Marketing has become an essential element of the corporate world, and hence, companies allocate a considerable amount of resources towards their marketing budget.

There are several reasons for marketing, some of which are:

–     Increasing the sales of the product/service.

–     Creating and maintaining a brand identity or brand image.

–     Communicating a change in the existing product line.

–     Introduction of a new product or service.

–     Increasing the buzz-value of the brand or the company.

Refers to how a business is perceived; it is a generally accepted image of what a company stands for.

In creating corporate image, our marketing experts use public relations and other forms of promotion to suggest a mental picture to the public (customers).

We will design your company’s corporate image so that it’s appealing to the public, so that your company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales.

Print media advertising is a form of advertising that uses physically printed media, such as newspapers, magazines, brochures, fliers, billboards, and street poles to reach consumers, business customers and prospects.

Our marketing team will create and design great content about your company, the products/ services you offer and strategically place them in selective newspapers daily or weekly (depending on the audience you targeting), magazines, billboards and street poles to reach your targeted potential customers.

Broadcast advertising is radio, television, and Internet advertising.

We can create tailor made commercials that can be aired on specific radio stations or television channels (depending on the audience you targeting).

The broadcast media like radio and television reaches a wider audience as opposed to the print media.

The radio and television commercials fall under the category of mass marketing as regional as well as national audience can be reached through it.

A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industries can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.